Vodka Pitch for Marketing Plan

Nothing warms you up on a chilly day better than a nice cup of hot apple cider. Now, you can enjoy the adult version while curled up on your sofa. Our Vodka Cider Mixers are a great way to spice up your average cup of cider. It’s simple. The mixer is a tube that on one end contains a shot of vodka, on the other end is the powdered cider mix. Just add the mixer to heated water and you have the perfect drink to heat up any cold winter night.

Pricing for the mixers will run mid-range. The consumer will pay slightly more than they would for a regular cider packet. The product will be sold mainly in grocery stores to stress the idea that this is a product that is perfect for an evening at home. I am going to market to baby boomers. This generation, in my opinion, enjoys more leisurely activities and is not interested in attending night clubs. To promote this product, I will be looking at tying my product to cold weather and to the idea of relaxing in the warmth of your own home.