Week 6 EOC: Rapid Retailer by SRAL Corporation
April Jorgenson, Shantay Reaze, Lana Cunningham, Rebecca Shapiro

Our product is an interactive shopping network that allows shoppers to find a specific item within a mall. The program will give you detailed information on sizes, colors, and styles based on your advanced or generic search. This program will then tell you which stores within the mall carry these items. Our product will cater to shoppers who are crunched for time or need to find a certain item quickly and efficiently. The kiosks will allow shoppers to place items on hold, print wanted items, and suggest similar/related items.

Strengths:

· Convenient for shoppers with time constraints
· Ability to place items on holds via kiosk
· Increase sales by suggesting similar or related items
· Bring in customers by informing them of stores’ merchandise

Weaknesses:

· Added cost in ink and paper when printing shopping lists
· System is dependent on a network and susceptible to issues
· Wait times in a high volume environment
· Product is only marketed to serious shoppers (not leisure shoppers)

Opportunities:

· Malls will see an increase in sales due to preventing customer frustration
· Stores have opportunity to expand customer base by informing new customers of products
· Ability to get customers into stores as opposed to strictly internet shoppers
· Opens door to a new type of shopper; one who hates shopping but needs a product
· Market towards people shopping for gifts (unfamiliar with stores that carry those products)

Threats:

· Internet shopping
· Catalog shopping

This product is revolutionary in that it will provide customers with the ease and convenience that they get from using the internet with the thrill and excitement that comes with the shopping experience. They will also be able to physically see and try-on the product before their purchase. This eliminates unwanted returns and customer dissatisfaction that often come with internet or catalog purchasing. This benefits the store by bringing in new and existing customers and allowing for up sell opportunities.

Our product will be marketed towards malls and other retail spaces. It will be the responsibility of mall management to determine quantity and location placement.