Wednesday, September 23, 2009

Magic Dust Lounge

Starbucks is a wonderfully inviting environment for those who want to kick back and relax. They have nailed the coffee industry and provided their consumers with a quality "European environment." The one thing Starbucks doesn't have...? Alcoholic beverages. I want to provide the same type of relaxing environment for those who want to kick back and enjoy a cup of my Magic Dust Vodka Cider. My lounge will feature sofas, love seats, large arm chairs, and even two bay window seats. It will have lamp lighting and a fireplace to allow for reading and relaxing.





The lounge will only be open for those 21 and over and will also house several bookshelves with books for sale. Like Barnes and Noble or Borders, customers are free to read the books while enjoying the lounge. We want to provide an environment in which our customers can be social and relax according to their needs. This lounge will allow us to promote our product and expand our product offerings.


This lounge will also give us a place to host community events that attract locals and target our market. These events will draw more people in and increase our brand recognition. Some of these events could include book signings, art exhibits for local artists, free movies, etc.


Store Hours:
Monday-Thursday: 2 PM-Midnight
Friday-Sunday: 2 PM-2 AM

No comments:

Post a Comment